IBM 79.10, -0.64, -0.8%) is providing consulting services to help Bronx-based restaurant company 4Food integrate corporate social responsibility values and practices into its business strategy.
4Food will open its first restaurant at the site of the historic Concourse Plaza Hotel near the new Yankee Stadium next year, offering fast, healthy, reasonably priced versions of foods people like, such as burgers, nuggets, fries, salads, and teas, with as much as 60 percent of the food items and ingredients sourced from local farms and producers.
The restaurant will be designed to encourage people to congregate and socialize, and 4Food’s in-store technology and extensive menu of ingredients will allow customers to customize their orders based on their tastes and nutritional needs, even naming and storing their creations so they can request them again and others can order them. 4Food also will focus on job skills development and employment for local residents and neighborhood nutrition outreach. Read more..
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