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The ‘City Harvest/FreshDirect Buying Club’ Launches in the South Bronx
FreshDirect, one of the nation’s leading online gourmet food purveyors and delivery services, and City Harvest, the world’s first and New York’s only food rescue organization, signed a groundbreaking new agreement today to give the residents of the Melrose neighborhood in the South Bronx greater access to affordable, quality, fresh food.
The new initiative, “The City Harvest/FreshDirect Buying Club,” will aim to reach low-income residents of the South Bronx who struggle to find fresh and healthy food in their neighborhood.
The new arrangement will partner FreshDirect with City Harvest as an intermediary to sell discounted produce and groceries to individual residents and local institutions serving the community, such as day care and senior centers. FreshDirect will offer City Harvest a 20% discount off of regular prices allowing low-income residents to shop from a selection of items at a discount and conveniently pick up their purchases at a local drop-off point. FreshDirect will also waive all delivery fees for orders placed by City Harvest for the Buying Club. Read more..
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