Talk Bronx New York

A T-Shirt Brand for Bronx Lovers 

Shorty Hip-Hop, a character created by Anthony Cabezas that he hopes will help launch his T-shirt brand, Beond69.

Shirts made by Anthony “Beond69? Cabezas. He no longer makes shirts with the heart logo.

For a while last year, Anthony Cabezas’s most popular T-shirt design was one that declared “I?BX.” He printed 600 of them in his South Bronx studio and sold them wholesale for $10 apiece. Not long after they hit the stores, he said, thousands of cheaper ones hit the streets.

“I made $1,000 and then it was over,” he said. “Then it just took off over the five boroughs, when the stores on 27th Street and Broadway started making them and flooded the market. Those guys do everything that is popular and they sell them cheap, 3 for $10. I?BK, I?DR, everything.”

He is no longer fretting about losing that market. New York’s State’s tourism board most definitely does not ? BX, BK, DR or anything else that violates the trademark it holds on its iconic logo. The state agency recently announced that it was taking steps to warn violators to stop cranking out unauthorized shirts, bags and anything else with the heart.

“It’s not something I’m making anymore,” said Mr. Cabezas, 39. “I’m not getting emotionally involved with it. It was just something for the street.”

Instead, he is focusing on becoming a brand name. Tags emblazoned with Beond69, his logo, dangle from T-shirts with hip-hop themes and sketches. His brand started out as a different kind of tag, the kind he spray painted on walls as a teenager. Now he makes his living making drawings of fancy awnings for a sign company active in Manhattan’s pricier neighborhoods.

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“Learning Landscape” Prototype Constructed at Bronx Public School

On Tuesday, June 10 at 2 p.m., students and teachers at the Adlai Stevenson Campus at 1980 Lafayette Avenue in the Bronx completed a 16′x16′ prototype of a rooftop “learning landscape” planned for their building with materials provided by Pittsburgh Corning and Tremco.

The prototype is the forerunner of a 20,000-square-foot project that will transform the concrete surface of the school’s roof into a living laboratory for hands-on study.

Fundraising for the full-sized landscape is being led by the Stevenson Green Roof Consortium, a group including public and private entities, and is currently reaching its final stages.

Key contributors include Bronx Borough President Adolfo Carrion Jr. and Council member Annabel Palma. When completed, the landscape will be one of the largest monitored green roofs ever realized in the city and among its most innovative, featuring a structural system designed by Rafael Vinoly Architects’ first annual Research Fellow, Joe Hagerman (2005).

Located in an area in which enrollment and graduation rates are a constant challenge, the Stevenson Learning Landscape is designed as a suite of interactive classrooms for teaching and outdoor experiments in math and science.

The curricula, developed by the Salvadori Center and New Visions for Public Schools with the participation of Stevenson Campus teachers, will be supported by the Federation of American Scientists.

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Hunts Point Building The Point of Sale For JV

A joint venture between Taconic Investment Partners LLC and Denham Wolf Real Estate Services, Inc. acquired the American Bank Note Building in the Hunts Point section of the Bronx in New York City for approximately $32 million.

Holliday Fenoglio Fowler’s Evan Pariser, a managing director in the firm’s New York office, arranged financing from i-Star Financial and the New York City Investment Fund.

The Blauner family, who owned the building since the American Bank Note Company left in 1985, was the seller.

The new owners, which also include a fund managed by DLJ Capital Partners, Inc., plan to redevelop the property as an office center for arts organizations, design firms and nonprofit and community groups. There will be space for retail as well.

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