Officials Get Serious About Smoke Alarm Needs & Awareness
NEW YORK - Nearly a year after a residential fire killed nine children and an adult, the fire department on Monday announced what it said was the largest fire safety campaign in the city’s history, focusing on the importance of smoke detectors.
“There is no question about it, smoke alarms save lives,” fire department Commissioner Nicholas Scoppetta said. “These devices can provide an extra few minutes that can mean the difference between life and death, but only if they are working.”
The Sound the Alarm campaign will feature television, radio, print and Internet public service announcements and was funded by a $900,000 grant from the U.S. Department of Homeland Security.
It is intended to drive home the message that New Yorkers need to install smoke detectors in their homes and maintain them properly.
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