New York promotes the Bronx’s parks and gardens
Ladies and gentlemen, the Bronx is blooming!
Despite its urban image, the Bronx has 7,000 acres of park land, about 25% of its total area. In addition to Yankee Stadium and the Bronx Zoo, the borough’s green spaces include the New York Botanical Garden; a 19th century garden overlooking the Hudson River called Wave Hill; and Van Cortlandt and Pelham Bay parks, where you can bird-watch, play golf and ride horses.
New York City is touting the Bronx’s green attractions in a new promotion. “Most people don’t think of the Bronx like that. We want to open their eyes to the actual physical beauty of the Bronx,” said George Fertitta, CEO of NYC & Company, the city’s marketing and tourism organization.
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It’s quite a turnaround for a place that once symbolized urban decay. “Ladies and gentlemen, the Bronx is burning,” sportscaster Howard Cosell famously said during a 1977 Yankees game, as footage aired of a building in flames near the stadium. An epidemic of arson plagued the city at the time.
New York is a different place now, billed as America’s safest big city and attracting a record 46 million tourists last year. Many of those tourists are repeat visitors, and “their appetite for something other than Times Square and the Statue of Liberty is enormous,” said Bronx Borough President Adolfo Carrion Jr., who got an enthusiastic reception talking up the Bronx at a recent tourism conference in Berlin.
Green spaces only comprise part of the Bronx’s attractions. There is also Italian food on Arthur Avenue, a hip-hop music tour, a bed-and-breakfast called Le Refuge Inn, and saltwater swimming at Orchard Beach. For more information, visit the Bronx Tourism Council website at www.ilovethebronx.com or NYC & Company at www.nycvisit.com/bronx. Meanwhile, here are some highlights.
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